About

Executive Summary: Cross Architects, PLLC

Cross Architects, PLLC, established in 2003, is a multifaceted architectural firm offering a range of services from master planning downtown/urban environments, mixed use land development, multifamily developments to interior design, commercial spaces. Known for its client-centered approach, Cross Architects prioritizes open communication, rigorous process planning, and close collaboration to meet each client’s unique needs, ensuring outcomes that are not only visually compelling but also economically sound and highly functional.

Expertise and Approach

Cross Architects’ integrated approach to design is rooted in balancing aesthetics with engineering and functionality. Every project, from retail spaces to large-scale residential developments, benefits from the firm’s dedication to sustainability, space efficiency, and quality. Our team’s commitment to forward-thinking design allows Cross Architects to adapt to evolving market needs while maintaining consistent excellence in project delivery.

Key Project Types and Industry Specializations

Master Planning Services

Cross Architects excels in designing innovative, distinctive, and visionary master plans for cities across North Texas, including Frisco, Mansfield, Lewisville, and McKinney. Whether it is operating within an existing downtown master plan or within the development of a new framework, Cross Architects integrates local character within a sustainable, urban framework, blending commercial, residential, and public spaces to support community growth. Our projects demonstrate the firm’s expertise in creating adaptable, resilient designs that enhance livability while respecting the unique identity of each city.

Team Leadership and Client-Centric Innovation

Cross Architects is distinguished by a leadership team that prioritizes client-focused innovation and sets rigorous standards for communication and collaboration. With each project, Cross Architects establishes a clear and open dialogue, providing clients with regular updates, transparent timelines, and actionable insights throughout every phase. Our team leaders are committed to understanding and prioritizing client needs, leveraging both industry expertise and innovative technology to ensure a seamless process. This dedication to proactive communication and responsiveness has allowed Cross Architects to build long-term relationships with clients in both the private and public spaces, grounded in trust and performance. By focusing on architectural excellence, seamless internal team communication, and client satisfaction, Cross Architects delivers projects that consistently exceed expectations, underscoring our reputation for client service and design quality that is truly unsurpassed.

Commercial and Retail Spaces

A deep foundation in commercial and retail design has developed a versatile portfolio for Cross Architects that includes; multi-site land commercial development, single lot ground up design and construction, commercial/retail remodels, and adaptive reuse projects. Each development space has been designed to create a memorable end user experience and enhance brand identity and spatial functionality, tailored to meet the evolving needs of today’s market. Over the years, we have cultivated a network of trusted relationships with industry leaders, contractors, and developers, enriching not only our design process but also the practical execution and construction of projects we initially envision. This integration of expertise and collaboration allows us to deliver commercial environments that move seamlessly from planning through completion, establishing Cross Architects as a trusted leader in retail and mixed-use spaces.

Multifamily Developments

Cross Architects’ extensive multifamily portfolio encompasses a wide range of successful projects, including garden style, garage wrap, podium, and mixed-use market-rate developments. Years of experience and numerous multifamily projects completed have developed our team into a strategic, client-centered machine that ensures each development supports community needs and integrates seamlessly with its surroundings. In addition to design expertise, we bring a valuable network of long-standing relationships with prominent development firms, contractors, and construction partners, enhancing our ability to guide projects smoothly from concept to completion. Each multifamily project, regardless of scale or format, is crafted to achieve functionality, community alignment, and market viability, reinforcing our commitment to delivering resilient, high-quality multifamily solutions that stand the test of time.

Exterior Design and Architectural Psychology

Cross Architects brings a deep understanding of the psychology of architecture, with a focus on how exterior design shapes the human experience. Our approach goes beyond aesthetics, aiming to create spaces that foster connection, comfort, and a sense of belonging. We consider how natural elements, materiality, and spatial arrangement impact emotions and behavior, designing exteriors that invite people in and encourage interaction with the environment. Whether through thoughtful use of natural light, strategic landscaping, or materials that reflect community identity, our exterior designs prioritize human-centered experiences, enhancing both functionality and the overall impact on those who interact with the space. This commitment to architectural psychology allows Cross Architects to create environments that are not only visually compelling but also deeply responsive to the needs and well-being of the people who engage with them.

Extensive experience in master planning and community-based projects positions Cross Architects to serve as a trusted partner for the City of Celina. The firm’s deep understanding of local needs, coupled with its adaptability in the face of rapid growth, makes Cross Architects uniquely suited to handling complex developments that honor both economic objectives and community values. Through each project, we continue to support North Texas communities in building vibrant, resilient spaces that foster connection and growth.

Key Projects

Commercial & Retail

Alliance Crossing Retail - Haslet, TX

Amazon DLN4 DLN5 DLN6 - Chicago, Illinois

Big Shots - Bryan, TX/Springfield, MO/Wichita, KS

BoomerJacks Restaurant - 5+ Locations, TX

Caliber Collision 500+ Locations - Nationwide

Cedar Hill Development - Cedar Hill, TX

Custer Creek Plaza - McKinney, TX

Deck On Main - Lewisville, TX

Eldorado & Custer Retail - McKinney, TX

Headquarters Village - Plano, TX

McKinney Badminton - McKinney, TX

Mustang Station - Farmers Branch, TX

Removery - Nationwide

Ritchey Gin Development - Frisco, TX

Service First - Nationwide

Shops at Creekside - Frisco, TX

Shops at Eldorado - Frisco, TX

Shops at Lake Forest - McKinney, TX

Shops at Walnut Grove - McKinney, TX

Shri Paramhans Advait Mat - Tracy, CA

SideCar Social - Frisco, TX

Swadeshi Plaza - Leander, TX/Lewisville, TX

The Patios at the Rail - Frisco, TX

The Tower -Frisco, TX

Uptown Plaza - Dallas, TX

Westridge & Coit Retail Development - Frisco, TX

Multifamily (Recent Only)

Dallas Contemporary Townhomes - Dallas, TX

Villages of Melissa - Melissa, TX

Denton Apartments - Denton, TX

Flower Mound Apartments - Flower Mound, TX